Designed to stimulate creativity and collaboration, the Innovation Loft is fully customizable and provides everything needed to hold an impactful event. The space’s wide range of features, tools, and amenities ensures that your team can focus less on logistics and more on the day’s goals.

Your Innovation Loft booking includes all of the following items at no additional cost:
  • Performance space with audience capacity of 120.
  • 6,000 square feet of open floor plan
  • Substantial natural light with multiple walls of windows
  • Separate work lounge
  • Indirect & custom-controlled lighting
  • 13-foot ceilings
  • Hardwood floors
  • Handicap accessible

Flexible Layout

  • Rolling wall partitions with whiteboard surfaces
  • Variety of comfortable seating options
  • 6-foot round tables
  • Multiple floor plan options
  • Flexible hours available
  • Over 2,000 square feet of magnetic whiteboard space
  • Multiple projection options
  • Public address system with wireless microphones and eight channel mixer
  • Dedicated professional lighting rig with direct and indirect lighting instruments
  • Polycom
  • Over 30 large flat-screen displays with centralized control system
  • 100 Mbps Internet Access
Drinks and Snacks
  • Hot Coffee (regular/decaf)
  • Tea
  • Water
  • Variety of seltzer
  • Variety of soft drinks
  • Packaged snacks
  • Rainbow of dry-erase markers and sharpies
  • Music and book library
  • Magnetic hypertiles
  • Water, soft drinks, coffee, and snacks
  • Post-its and index cards
  • Printer and scanner
  • Flip Charts and easels
Available at additional cost
  • Catering for meals
  • Dedicated AV/tech attendant
  • Photography/videography
  • Hotel deals
  • Event design and facilitation services


Example layout
Loft Plan with Labels

Location Map
Innovation LOFT

Address: 151 W 30th St 2nd Floor,
New York, NY 10001

Hours: Mon - Sun 7am - 10pm

Phone: (646) 692-3522

  • Highly accessible location in Midtown / Chelsea, NYC
  • 1 block from Penn Station with more than 10 hotels within 1 block
  • Easy access to public transportation including subways and buses


We’re located on the border of Chelsea and Midtown West in the heart of NYC. Just steps away from Penn Station, between 6th and 7th Avenue at 151 W 30th, 2nd Floor, New York, NY 10001. Google Map
The Innovation Loft was designed by workshop experts to host impactful corporate events. Filled with natural light and inspiring decor, the facility empowers participants to think and work in new ways. Abundant whiteboard space, over 30 customizable digital screens, and magnetic tiles allow you to display the information your team needs to collaborate effectively. There is also room to move around, a powerful sound system, and a variety of stimulating games and toys, all of which help keep participants inspired and engaged all throughout the day. And no one has to lug supplies or keep track of hidden charges, as audiovisual technology, Wifi, printing, office supplies, snacks, and beverage service are all included with your booking.
Our mission at Innovation Loft is to help clients conduct breakthrough events that drive toward their goals in an accelerated and engaging fashion. Innovation Loft is uniquely designed to be the best possible facility for workshop events. We offer a stimulating, creative and supportive environment for a variety of session lengths lasting one day to a week. We provide a range of innovation workshop services including planning, facilitating and documenting your session. These collaborative sessions are designed through a proven methodology using a team of specialists who have facilitated workshops for industry leaders; such as Universal Studios, Moody’s, American Express, Disney, General Motors, and Reader’s Digest.
Everything about our facility is structured to foster creativity and innovation.
The Innovation Loft is a large, open space with hardwood floors and 23-foot ceilings. It occupies the entire floor of a midtown office building with about 6,000 square feet of usable space, a large wall of floor to ceiling windows, and fully adjustable lighting to accommodate different mood and brightness preferences.

We can custom configure the space layout to your specific event needs, including creating plenary and breakout areas separated by movable partitions, which also serve as magnetic, dry-erase writing and brainstorming surfaces.
The facility features comfortable seating, over 30 flat-screen displays for presentations, branding, and promoting relevant content in the space, on-site printing, a state-of-the-art sound system that will set the right tone for your event, as well as fast and reliable WiFi, so everyone can be connected and working efficiently.
Innovation Loft’s media center has an image and video library that will inspire, inform and support your event participants. There is also an array of books, toys and games throughout the space including trampolines, a punching bag, giant connect four, giant Jenga, sports balls and other unique items to bring out the creativity, loosen up the participants between structured activities, and boost productivity.
Yes, the building’s lobby, elevators, and restrooms within the space are handicap accessible and ADA compliant.
Prices vary depending on the specifics of your event or workshop. We recommend speaking with one of our representatives to create a personalized plan for your needs. Contact Us, now.
The Innovation Loft is perfect for any type of session or workshop that has a need for innovative thinking. The facility can be used for a wide range of events such as, strategy sessions, branding events, team builders, and small industry conferences. With a variety of furniture and floor plan options we will completely customize the space to suit the needs of any corporate event. Here are just a few examples of the different sessions held at the Innovation Loft:

  1. Companies planning expansions into new markets
  2. Organizations within a company looking to redefine their role, purpose, or value
  3. Cross-company collaboration and planning and strategic partnerships.
  4. Highly immersive and interactive training events
Although we offer a range of services, certain amenities are included with each rental of our facility.
For example:
  • Complimentary set-up and break down
  • Staff to accommodate your participants
  • All of the AV equipment, full surround sound system
  • Teleconference capabilities
  • WiFi
  • full printing and copying capabilities
  • collaboration tools such as whiteboards and hypertiles
  • all of the office supplies you can think of, such as pens, pencils, expos, and sharpie markers
  • We also provide continuous hot and cold beverages, packaged snacks, inspirational quotes, toys, and brain games to keep your team energized!

If you have specific questions, please contact us to speak with one of our representatives.
Catering is absolutely allowed! We also have a list of caterers we recommend. Unlike a hotel, we do not make money on the food so feel free to use whoever you’d like!
In our traditional workshop setup the Innovation Loft most comfortably fits about 72 people, but our maximum capacity is 120 individuals with alternate layouts. Depending on set up needs, a half space rental is suggested for 10 – 40 people, and a full space rental would be perfect for 40 – 120.

Contact us if you have any other questions