What individual and group creative thinking techniques will ensure an on-going stream of big ideas to help grow a brand or business…in the shortest possible time? Sharing lessons learned from leading over 200 successful innovation projects, Bryan Mattimore will illustrate several of the empirically-validated idea-generation techniques his innovation agency uses to help the world’s most innovative companies – large and small – create “the next big thing.”
Then, in an interactive and fun creative exercise, session attendees will have a chance to apply several of the techniques to create their own big idea – all in 21 minutes!
The event will be held at the Innovation Loft, 151 W. 30th Street (at 7th Avenue.) RSVP is required for this exclusive event. Phone: 646-692-3521
Bryan W. Mattimore is the cofounder and chief idea guy at The Growth Engine Company, a fifteen-year old innovation agency based in Norwalk, CT.
In his marketing innovation career, Bryan has consulted on innovation successes valued at over $3 billion for a wide variety of Fortune 500 clients including Kraft, Unilever, AT&T, Merck, and Pepsi. As a world-class ideation process expert, Bryan has facilitated a thousand brainstorming sessions and moderated over five hundred creative focus groups and consumer ethnographies.
A cum laude graduate of Dartmouth, Bryan’s first book on business creativity, 99% Inspiration, was selected as the AMA’s membership offering/book of the year. His new book on ideation and innovation process is Idea Stormers, How to Lead and Inspire Creative Breakthroughs, published by Wiley Jossey-Bass.