Innovation Loft, Moving Interactive and Funny Garbage present a new series: Innovation Lab at Innovation Loft!

tocabocaHere at the Loft, we try to stay focused on providing the most innovative solutions we can when addressing our clients’ needs. Staying innovative is not something that passively grows in the culture of a company. Rather, the leadership and all colleagues need to be proactive in maintaining and promoting a culture of innovation. We decided to bring in guest speakers from companies we think are good at innovation, and ask them to share their secrets with us. For the first talk in our series, we had the fantastic opportunity to do just that with JP De Pedro from Toca Boca Games.

Screen Shot 2015-05-26 at 12.22.35 PMJP was the creative force behind such top selling games as Toca Kitchen and Toca Hair Salon. JP told us that in conceiving games at Toca Boca, there are a few unassailable rules that they feel keeps them innovative. The first is ‘trust the child’ – in other words, don’t design a game based on how an adult feels a child should learn or play and instead, trust that the child will learn and play in her own way. The second rules is “Make It Fun At First Touch.” A child should be able to pick up a device, tap on the icon for a Toca Boca game, and immediately be engaged and having fun. These rules push Toca Boca to keep games simple from an accessibility stand point. If more companies applied these two basic tenets to their ideation process, we’d end up with much better and more productive solutions. At Innovation Loft, Moving Interactive and Funny Garbage, we are working toward putting Toca Boca’s ideas into practice.

Check back soon to hear more about the ways we’re incorporating outside innovation into our daily practices. Want more info? Make sure to email us at